Each month we’ll now post a recap of the most noteworthy digital marketing & advertising news. At Ideability Marketing Group, we make it our jobs to stay ahead of constantly changing marketing technologies and up-to-date on all advertising news and research. We will read through all of the news and pick out the most relevant and time-sensitive articles for our overloaded business owners. Leave the strenuous legwork to us, kick your feet up and cruise through our newsworthy highlights monthly on our blog!
Facebook has increased their brand-safety measures by allowing advertisers to blacklist specific publishers content from having their ads displayed: Facebook Gives Advertisers More Info On Where Their Ads Are Running – But Is It Enough? article on Ad Exchanger.
Facebook will soon be launching ads for Facebook Stories: Ready your budgets, advertisers, Facebook Stories ads are coming article on Marketing Land.
Facebook rolls out a pixel for marketers to track activity in Facebook groups: Facebook adds pixel to Groups so marketers can track engaged audiences article on Digiday.
Key notes on what’s changing in Amazon’s restructured ad services: Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough article on Digiday.
BuzzFeed aims to monetize from affiliate links with the launch of BuzzFeed Reviews: BuzzFeed Launches Product Review Site, Takes A Cut article on MediaPost.
YouTube launched vertical video ads targeted at mobile viewing: YouTube will soon start showing vertical video ads alongside video recommendations article on 9to5Google.
Two new Google Ad types to feature your products in front of holiday shoppers: Google debuts Shoppable Image ads, video in Shopping Showcase ads article on Marketing Land.
