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meet our founders

With over 30 years of combined experience, we help companies build and scale high-performing revenue engines. We’ve partnered with organizations around the globe to navigate complex, matrixed environments and drive growth. Our experience spans today’s leading revenue and marketing technologies, including Salesforce, Marketo, Zendesk, Microsoft Dynamics, Jira, Google Analytics, Salesloft, Power BI, Tableau, Looker Studio, HubSpot, 6sense, CaliberMind, Marketo Measure, LeanData, and more. Along the way, we’ve earned industry recognition, but the real value of our work is measured by how clearly, confidently, and effectively our clients can move forward.

founder
Monica Pepe

Monica is a multi-disciplined B2B marketing and revenue operations leader with a career built on connecting strategy to execution and spend to outcomes. With experience ranging from Fractional CMO fintech work to leading operations at a Fortune 500 company, she brings a rare combination of left and right brain thinking, with the range and depth to match. As founder of Ideability, an award-winning agency and home of Revlingo, she works across business lines to turn commercial complexity into competitive advantage.

Michelle McCarthy

Michelle is a Strategic Marketing Operations leader with 15 years experience at B2B technology companies. She has spent her career building and scaling high-performing revenue engines. She is recognized for implementing and modernizing marketing infrastructure, optimizing funnel performance, and translating data into actionable insights that accelerate pipeline and increase efficiency.

founder